"Well I love candy, so it's pretty much as simple as that,"
Dylan Lauren says of her original desire to launch a candy empire, citing such films as the 1971 Willy Wonka & the Chocolate Factory as inspiration. “I love candy for how it tastes, but I also just love how it looks. I love the packaging and the colorful graphics and the shapes, the colors, the textures,” she explains, also sharing that as a girl she collected candy while travelling the globe both as a student and with her famous family. “I just collected it, not only to eat it but to put on my shelf as sort of art pieces,” she says, explaining that what originally was concepted as a museum of candy evolved into a retail concept.
Today, Lauren’s empire has grown to include 26 stores (including three in New York City and one in East Hampton) that offer a wonderland of more than 7,000 varieties of confections, plus signature savory eats, lifestyle apparel and gifts, private-label products, parties, ice cream and dessert parlors, and candy cocktail bars. She’s also recently debuted collaborations including both an aden + anais swaddle line and a curated collection of dessert plates, serving platters and cake stands for Williams Sonoma. This fall, Lauren will launch a limited-edition Grease collection inspired by Rydell High in celebration of the iconic film’s 40th anniversary. In the tradition of her generous family, she has also started animal advocacy nonprofit Dylan’s Candy BarN—inspired by her own adopted pup, Jersey.
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