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Shopping the East End: Youth Movement

BY Heather Corcoran | August 8, 2017 | Feature Features

Meet the young creative forces making this the East End's most exciting shopping season yet.
Random Acts of Creativity founders Noelle Pallais and Sabrina Burda share their international style from their Southampton shop

AYR Beach House
They may be only in their 30s, but Maggie Winter, Jac Cameron and Max Bonbrest (who grew up in East Hampton) had decades of combined experience working with some of fashion’s most in-demand labels before embarking on their own: women’s clothing label AYR (which fittingly stands for All Year Round). This summer, they’ve brought their casual-luxe aesthetic to the Hamptons with a summerlong residency that imbues the brand with an “out of office” energy, as Winter puts it. The shop features their supersoft jeans and silk dresses, plus swimwear from Aussie line Matteau, art curated by Uprise Art, a rotating cast of weekly collaborators and more. 25 Madison St., Sag Harbor

Harbor Books
Taylor Rose Berry claims a lifelong love of books combined with a shot of caffeine are the secret ingredients behind Harbor Books, her bookstore and community hub that took over the longtime home of BookHampton in 2014. With a traditional tearoom (Long Island’s only) and a focus on the customer experience first (big leather chairs for limitless lounging, a selection of literary gifts), Harbor Books strives to ignite a passion for literature in anyone who enters. 20 Main St., Sag Harbor

Random Acts of Creativity
Don’t call it a pop-up—RAC is a curated nomadic storefront that brings together wares from around the globe thanks to its worldly founders, Peruvian-born Noelle Pallais and German-born Sabrina Burda. Expect to find an eclectic mix of European and South American-inspired summer essentials, plus art and special events. 38A Jobs Lane, Southampton

Wampum
If necessity is the mother of invention, then you can thank the East End’s one-time lack of skate shops for the creation of Wampum, the Bridgehampton outpost. When Montauk-based skater Lennon Ficalora couldn’t find the gear he wanted, he and his brother Marley started their line by silk-screening T-shirts in the basement of their mother’s jewelry shop. That was six years ago, and since then, they’ve expanded their beach-inflected take on skate culture to include a range of hats and accessories. 2487 Main St., Bridgehampton

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