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Meet The Creative Behind Sugar Rush Bake Shop

Justin Wu | September 11, 2019 | Food & Drink

Long Island’s Sugar Rush Bake Shop utilizes local ingredients and blooms.


Jeanne Pupura sources local flowers and produce to decorate her baked goods.

When Water Mill tastemaker Kelli Delaney shared this wildflower wreath cookie on her Instagram account, @kdhamptons, inquiries about where to buy the beautiful baked goods rushed in. The secret source: Sugar Rush Bake Shop ( by Centerpoint-based baker Jeanne Pupura.

Born in Taiwan and raised in Singapore, Pupura started by selling sweets at the Huntington Farmers’ Market. “I remember I only made 50 bucks during my first week,” Pupura says. “I started looking around. There were so many other businesses. I felt like we need to support each other.”

Now, she delivers her Instagram-worthy treats all over Long Island, including the Hamptons. But it’s not all sweet: Her savory specialties include chicken potpie and vegetable pies. The menu changes weekly depending on what the local farmers are selling. “That’s what makes Long Island special. We have so many wonderful places—not just wineries, but beautiful orchards, fruit farms, lavender farms and beaches,” Pupura says. “I go out to the farm to pick the fruit to make my jam.”

A self-taught baker, Pupura cherishes that “icing on the cake” feeling: “The finished products are my ultimate satisfaction,” she says.


Photography by: Kelli Delaney