When Italian designer Brunello Cucinelli started his fashion company in 1978, he wanted to put the values of art and morality at the forefront of his line. Today, the booming brand still takes its founding philosophy just as seriously: It’s headquartered in a 14th century castle, donates 20 percent of profits and puts on events devoted to bettering the lives of its customers.
This August, Brunello Cucinelli’s East Hampton lifestyle location will host two events meant to promote wellness. The company will donate 10 percent of profits to the East Hampton Wellness Foundation, an 11-year-old nonprofit that educates and empowers Hamptons residents to adopt healthier lifestyles.
On Aug. 3, celebrity esthetician Joanna Czech will speak on skincare and beauty. The skin guru believes in a long-term approach to keeping skin healthy, which includes a seasonal regimen, relaxation, comfort and diet rather than a quick fix or miracle product.
The series continues with an Aug. 10 nutrition talk by Dana James, a triple certified nutritionist and cognitive behavioral therapist who founded Food Coach NYC and LA. The company serves as medicine nutrition practice that helps people better understand the connection between food and the brain.
Guests will be able to shop from Brunello Cucinelli’s Leisure Time store, which houses leisurewear, and home and lifestyle products. Styles include wool cushions, terry cotton bathrobes and fabric-wrapped candles. From lessons in all-natural meals to plush blankets perfect for snuggling, Brunello Cucinelli is focusing on improving lifestyles. 55 Main St., East Hampton
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