Enhance Your Clean Beauty Routine with Credo's Pop-Up at Serena & Lily

With Credo’s pop-up at Serena & Lily in Wainscott, East Enders now have a new way to clean their beauty routine.

Credo's new space within Serena & Lily

Spending the season close to the sea is a constant reminder that we need to protect our precious planet—and ourselves—from the harmful toxins of modern living. Now, thanks to clean beauty retailer Credo, Hamptonites can swap products loaded with sulfates, parabens and other harmful ingredients for something better for their body and the environment. The pop-up at Serena & Lily in Wainscott will offer a selection of clean cult classics from beauty brands including Alpyn Beauty, Goop, Indie Lee, Jao, Jillian Dempsey, Kosas, Mara, Olio E Osso, Osea, Saint Jane and Ursa Major. “We’ve brought together a selection of brands that have been developed by a passionate, creative, smart and conscientious generation,” says Credo CEO Dawn Dobras. From the carefully curated shelves stocked with products that must comply with the strict Credo Clean Standard, you can shop freely—with a clean conscience. 332 Montauk Highway, Wainscott, credobeauty.com

Dirty Fig eau de parfum, 0.5 fl. oz. for $65, Heretic

Elemental face balm, $48, AKT Therapy

G.Tox Himalayan salt scalp scrub shampoo, $42, Goop

Plum beauty oil, $72, Le Prunier

PlantGenius creamy bubbling cleanser, $36, Alpyn Beauty